Door forced open market with public marketing.docVIP

 PAGE \* MERGEFORMAT 7 Door forced open market with public marketing Community marketing is an enterprise by conducting public behavior, so that the brand intervention, to achieve the purpose of marketing, also known as the typical ‘hearts and minds’ of the policy. The usual pharmaceutical how its flexible, integrated pharmaceutical companies in addition to its own resources, the use of event marketing, the need for developing a long-term goal and a specific strategic planning, as well as with a complete set of public projects selection evaluation system, to achieve long-term marketing. Case Since Chinese New Year Year of the Horse, a theme lt;lt; grateful parents, often accompanied gt;gt; PSAs major TV network in Anhui, Tianjin, Henan, Hubei and Sichuan, triggering a resonance majority of the audience. The public service ads by ‘ China posted ointment Pharmaceutical brand ‘- Henan Ling Rui Pharmaceutical Co., Ltd. production, at a frequency of major TV broadcast 30 times a day, to spend more time advocate for children accompanied by their parents to filial heart. It is understood that in China there are 230 million people from their homes each year, for a better life, the perennial out hard, and loved ones thousands of miles away, can not accompany their parents filial. Who work locally, but also because of busy work, think there are more important things, often accompanied by their parents ignored. Therefore, the parents of children in care, became an indescribable pain, my love. Parents of the children is in fact much, as long as the children can spend more time with left and right, is their greatest happiness and satisfaction, it is accompanied by a recipe for healing. To this end, the pharmaceutical companies sponsoring and filmed portrait lt;lt; grateful parents, often accompanied gt;gt; PSAs, hope that through their own actions and efforts of parents concerned about their children and accompany the formation of a normal, so that ‘about love #822