Donglaishun want to rinse a century - China time-honored Donglaishun business case.docVIP

 PAGE \* MERGEFORMAT 3 Donglaishun want to rinse a century - China time-honored ‘Donglaishun’ business case Beijing ‘Donglaishun’ Fanzhuang was founded in Guangxu Twenty-nine years (1903), is a long history of China nearly a century old and famous to operate a ‘boiled mutton’ and renowned Chinese and foreign. September 1988, to Donglaishun Fanzhuang as the main body has set up a catering company in Beijing Dongan, Dongan Group attached. ‘Donglaishun’ as the capital of a major feature of the catering industry, there is a high profile, had been hailed as ‘China first rinse’. People come to Beijing, are able to enjoy ‘Donglaishun’ The boiled mutton is a great joy to. In the major international and domestic activities, Dong Lai Shun is playing a big role in a number of central government leaders have on many occasions in this banquet foreign leaders. In addition, Dong Lai Shun has been awarded a variety of culinary awards at home and abroad. To further expand the impact of the Chinese time-honored and increase enterprise efficiency, as early as 1987, Donglaishun would try to open branches in the field to end the ‘independence of this one and there are no semi-colon’ history. From 1987 to 1995, Beijing Dongan catering company has opened more than 30 nationwide outlets. However, regardless of the time only once, individual stores in operation on the internal conflicts, can not guarantee the quality, economies of scale do not play out until 1995, only received 80 million tablets costs less than receivables 30%, the company invested more than 80 million have also been unable to recover, loans, losses, losses are up to more than 1250 million yuan, 129 workers to go home to be distributed to lose morale and demoralization. In 1996, Hu Pei-Dong Lai Shun’s new general manager of the enterprise reform legislation, through the analysis of corporate strengths and weaknesses, establish a new management, marketing strategy, and achieved very good results. Particularly in the