Dongsheng communication strategies fly in the ointment.docVIP

 PAGE \* MERGEFORMAT 7 Dongsheng communication strategies ‘fly in the ointment’ While the dissemination of product information necessary, but the transmission of information outside of the product is still not be ignored. Especially in a diverse pattern of competition among brands, and strengthen the integration of the brand communication, limited to the dissemination of the product itself leads people to feel a bit fly in the ointment. In fact, the Brand Integration spread beyond the effective dissemination of corporate image, not only to cultivate sales force a later, more is to guide consumption to consumers in a sustained consumer confidence requires. How can consumers continue to buy the brand affinity and generate confidence. In a changing market structure among Dongsheng choice in the dissemination of the strategy requires careful thought, after all, only the choice, rely on a single, multi-year constant means of communication, not only fail to bring excitement to the consumer, but also be Later, competitors due to a flexible means of communication, will take away some of the inherent consumer group. 1 year ago, I went to Nanjing to participate in: the successful operation of low-cost medical health care products market, seminars, such as large businesses can Dongsheng Some participants, signifying its enterprising, eager to learn. When is that companies such as Dongsheng, giving the impression that: In addition to advertising in the CCTV input a great addition to its ‘product’ has a number of impressions, the other on the corporate communications of information, for many people, completely is a blank. Afterward, I asked a few friends in the media, such feelings are quickly confirmed. Information is a corporate image look like? His terminal how? Dongsheng is always the impression given by a mysterious feeling. At that time, I will tell the truth this feeling that time, did not answered. At that time, I thought, it may because it is a listed company, to