Dong Wine Renaissance- return liquor industry attributes.docVIP

 PAGE \* MERGEFORMAT 13 Dong Wine Renaissance: return liquor industry attributes In the five wine competitions in China, Guizhou Dong wine four times onto the list! 1983 year, Dong wine for the first time China was named the eight wines to become China’s liquor industry, a typical representative of the other flavor liquor; in 1979, the second was awarded eight Chinese wine, which laid the foundation Dong wine strategic position in China’s liquor industry, , Dong Dong-flavor Liquor advocated by the high spirits of professional identity; 13 in 1983 to great wines and great wines in 1989 to 17 similar to the wine to a high status Dong, Dong wine liquor-making industry in China’s most senior Chinese members One wine. However, mechanisms and institutional reasons, from 1995 years in 2007 for nearly 12 years, Dong wine has gone through the depth of silence, not only did not play out the old and glorious eight wines, and the company almost went to the life and death! 2007, after a corporate restructuring, capital operation and the development of positioning, after a series of dazzling, Guizhou Dong wine began the journey toward a true enterprise co. In the enterprise development process, Dong wine but faced difficulties in the return of the strategic side, only a clear and accurate answer to this series of fundamental and strategic issues, Dong wine can really move toward great rejuvenation. The first issue, Dong wine is white wine, or health wine? ‘Dong alcohol liquor or care whether it is wine? ‘2009 Spring rum, one dealer in Henan so ask me. Answer this question let me be very surprised. I quickly found Dong wine brochures, and quickly on the Internet for Dong wine product positioning and communication strategy in-depth research, I found, Dong wine in this relatively elementary problems emerged directional Deviation: In order to strengthen the characteristics of different wines Dong , Dong wine in positioning and communication on both left an offset direction of