Dredge the second groups.docVIP

 PAGE \* MERGEFORMAT 4 Dredge ‘the second groups’ In the commodity circulation channels, all levels of enterprise dealers compete. As represented by the dealer distribution channels has its share of unique and instability, therefore, such as business-to-two wholesalers, distributors, especially the lack of a complete management and support plan, no good service and mutual loyalty degrees, then the enterprise’s products will be formed between the gap and the market. Once a strong competitor, then the existing high market share and sales will fluctuate, and has shown unpredictable nature can not be controlled, thus fall into the market share decline in cost of sales rose less profitable, was forced to price cuts and other vicious cycle. How to quickly adjust the forecast market dynamics, extending product life cycle, every time a business is faced with important issues. Wuhan Ting Yi out of the company for this bold step. Company’s sales department a reasonable allocation of marketing resources, and change of product marketing for service marketing, the content of services extended to the two by consumers, wholesalers, thereby establishing a long-term health of the marketing network. Prior to this, as the top benefits of the products in Wuhan city, the supply of several large-scale wholesale markets and several large distributors (wholesalers), leading to sales channels is too long, and the second groups of the city and retail channels for each purchase is different from the introduction of price confusion, the retail price difference of up to 30%, significantly damaged the part of the second groups and retail outlets, sales of the interests and enthusiasm. And the market feedback is too slow, is not conducive to the company in time to make the right adjustments. On the one hand too much reliance on a few large distributors, the other hand, confusion in the market do anything, basically in a passive position. In the market share of 40% of the situation, th