097《经济学家》读译参考之九十七健康产业飞速发展-引领健康生活潮流.docVIP

《经济学家》读译参考 Translated Edited by Chen Jilong PAGE  Page  PAGE 4 of  NUMPAGES 4 TEXT 97 Health consumerism 保护消费者健康权益 The wellness boom 健康产业飞速发展（陈继龙 编译） Jan 4th 2007 | NEW YORK From The Economist print edition Helping consumers to lead healthy lifestyles is becoming a big business 引导消费者健康生活潮流的行业越做越大。 BACK in 1979, a fat, unhealthy property developer, Mel Zuckerman, and his exercise-fanatic wife, Enid, opened Canyon Ranch, “Americas first total vacation/fitness resort”, on an old dude[1] ranch in Tucson, Arizona. At the time, their outdoorsy, new age-ish venture seemed highly eccentric. Today Canyon Ranch is arguably the premium health-spa brand of choice for the super-rich. It is growing fast and now operates in several places, including the Queen Mary 2. It is also one of the leading lights in “wellness”, an increasingly mainstream—and profitable—business. 事情要追溯到1979年，身胖体虚的房地产开发商梅尔?扎克尔曼和他喜欢运动的妻子艾妮德开办了Canyon Ranch。这是“美国首个纯粹的度假和健身胜地”，位于亚利桑那州图森的一个老的度假农场上。那时，他们冒险投资这一具有新时代特征、倡导户外活动的行业似乎非常不合正轨。照现在看来，Canyon Ranch已经成为那些富豪们温泉疗养的首选去处。它发展迅速，现已在好几个地方开展业务，其中包括“玛丽皇后二世”。它也是“健康产业”的领跑者之一，而后者正日益成为一个有利可图的主流行业。 “There is a new market category called wellness lifestyle, and in a whole range of industries, if you are not addressing that category you are going to find it increasingly hard to stay in business,” enthuses Kevin Kelly, Canyon Ranchs president. (Mr Zuckerman, now a trim and sprightly[2] 78-year-old, remains chairman of the firm.) This broad new category, Mr Kelly goes on, “consolidates a lot of sub-categories” including spas, traditional medicine and alternative medicine, behavioural therapy, spirituality, fitness, nutrition and beauty. （1）As more customers demand a holistic approach to feeling well, firms that have hitherto specialised in only one or two of those areas are now facing growing market pressure to broaden their business. “You can no longer satisfy the consumer with just fitness, just medical, just spa,” says Mr Kelly. “如今市场出现了一个新领