Edge ball ads but also how far to go-.docVIP

 PAGE \* MERGEFORMAT 12 Edge ball ads but also how far to go? September 24, 2003, the State Administration of Radio, Film and Television issued the ‘Interim Measures radio and television advertising’, which is the first time SARFT General to make the form of radio and television advertising content, the total broadcast advertising spots, play and supervision to conduct a comprehensive specification. It is also enacted in 1994, ‘Advertising Law’, the pairs of radio and television ads to make another new provision is to regulate the order of a strong advertising market initiatives, is the ‘Advertising Law’ principal status will enhance the display. With the rapid economic development and progress, people’s material and cultural living standards, as well as foreign culture, eclectic, advertising also appears to face an increasingly complex and diverse. Advertising on the one hand in the content and form have a lot of innovation, creativity techniques and presentation skills have significantly improved; but on the other hand there are many problems, Wu Su, poor quality, the proliferation of illegal advertising. Although there are ‘Advertising Law’ and other relevant laws and regulations, constraints and management, but some new problems becomes defined lag, and advertising is one of the typical phenomenon of finding loopholes. It uses the loopholes in laws and regulations, often succeeded may be called a walk in the margins of the ‘master’. The new rules on the content of those vulgar, nature bad, there are all kinds of questions to mislead the consumer-oriented advertising made expressly prohibited, which intensified the ads for finding loopholes to curb the phenomenon played a very crucial role in a timely manner, to eliminate the advertising industry irregularities inside the law has played an active and effective role. From the introduction of new regulations, we can see: one is the original amendment and improvement of laws and regulations and thus the ads