Edge Marketing.docVIP

 PAGE \* MERGEFORMAT 24 Edge Marketing Edge Marketing - walk outside the mainstream of marketing the value of marketing (1) What is the edge of marketing? As the name suggests it is outside the mainstream of marketing, a marketing approach. Wants to understand what marketing is necessary to understand clearly what the edge of the mainstream marketing. The mainstream is now nothing more than marketing, marketing, and has become the mainstream of traditional network marketing, and other traditional marketing strategy is a Professor of the 4P mica combination of tin, ie product, price, channel and promotion. The starting point of this theory is the profits of an enterprise, but not the needs of the customer into the profits of the enterprise as important as up. The interactive network allows customers to truly participate in the entire marketing process and their participation in the initiative and selection of initiatives have been strengthened. This determines the network marketing first requires the customer into the entire marketing process in an effort to start from their needs to start the entire marketing process. Accordingly, to a group led by Professor Schultz marketing scholars have put forth 4C marketing theory that the needs and desires of consumers, cost, convenience and communication. It also formed the core of the traditional mainstream marketing, followed by the so-called 5P, 6S, and neither from this theory is just an extension of and complement, not yet constitute a new system of marketing theory. In the traditional marketing model, after the manufacturers to produce finished products, often through the manufacturer - wholesaler - retailer - consumer marketing, external sales channels, products, product generally takes several steps to reach through the hands of consumers, so that the supply of pickled long chain not only reduces the timeliness of the product, and increased product costs. The so-called edge marketing is a complement to mainstr