Effective marketing management and control is the core competitiveness of enterprises and the cornerstone of Evergreen Foundation.docVIP

 PAGE \* MERGEFORMAT 17 Effective marketing management and control is the core competitiveness of enterprises and the cornerstone of Evergreen Foundation Evergreen Foundation is the key to business enterprises operating efficiency, the efficiency of business operations is the key to effective control of the organization. On the whole enterprise is so, to the corporate marketing organization focused same is the case. Drucker once said, “business activities in addition to innovation, the only marketing.” This marketing campaign which revealed the existence of the business to the ultimate proposition, that is, how can more quickly sell out the products, and how can products better selling price. There is no doubt, many companies have attached great importance to marketing, but the actual result is often the event will be open this complete marketing, marketing focus only on the first part of that “camp” activities, to the neglect of post-marketing half of the “sales” of specific activities. attention to the former means that companies focus on advertising efforts, ignoring the latter means that the mechanism of corporate marketing organizations ignore the construction and operation efficiency, long past, this market in China, gradually formed in the with Chinese characteristics, marketing strange phenomena. such as for prime time will be able to sell products “Standard King” phenomenon, an event planning can save a company’s “idea planned” phenomenon, was seeking to attract the attention of consumers without The ads do not have the phenomenon of extreme of the zodiac and so on. Such as single point of control from a marketing perspective, these phenomena are due to the process of enterprise management, the one-sided pursuit of quick, ignoring the results of business due to basic training. Of course this is for their own survival and with the rapid growth of the desire of the relevant However, as the company’s growth is not an overnight thing, as the enterpris