Edge of the market with special access.docVIP

 PAGE \* MERGEFORMAT 11 Edge of the market with special access A condiment business industry on behalf of the talk of the town and Kobayashi is responsible for two of the edge of the market, the talk of the town market development is booming, Kobayashi very serious problem: season appeared to be coming, customer development has stalled. Chang’s: First: To quickly developed edge market more important purpose is to consolidate core market, long-term cultivation is impossible in this market before the effect: effective, not mid-development mid-blank, sound a stable channel network. Kobayashi, edgy, and for this purpose the talk of the town the diagnosis and pointing on the market. After the talk of the town to see the market, the first to ask Kobayashi: “Do you know the characteristics of the edge of the market?” Kobayashi surprised a moment, speechless. Lao Li said: condiment business with effective sales radius of 500 km, beyond the range of enterprises will not be able to obtain a normal profit become the edge of the market where the brand influence various cost expenditures, corporate investment in the market disproportionate and outputs, but lost the edge of the market to lose the protective layer on the core markets, competitors can quickly penetrate, so companies may not invest for the edge of the market, is tasteless. “ “You’re just against some of the weaker, or even the second installment that their enterprise’s asking price is relatively low, with the growth pressure and impulse, better development of this method in the core markets, mature markets are more applicable because of the depth distribution channels flattening of the strength of the smaller dealers directly to end, so to be able to do in-depth and meticulous. “But the edge of the market did not implement the conditions of the depth distribution, or extensive cultivation, the dealer is responsible for a large range. Vulnerable dealer difficult to cope with the edge of the market