Effective medium of communication should be noted that a five-point.docVIP

 PAGE \* MERGEFORMAT 8 Effective medium of communication should be noted that a five-point First of all, an effective medium for dissemination of the program is based on corporate marketing programs based on the media plan is included in the marketing plan within, is a part of integrated marketing. So, the media plan must use a marketing plan based on compliance with corporate marketing ideas, give full play to its proper functions. The survival of enterprises rely on the market; market is the lifeblood of business, the market feedback is a measure of corporate strategy, marketing ideas and dissemination of accuracy and effectiveness of key indicators. In China, most of the small and medium enterprises are not planning for marketing, without a comprehensive marketing plan and long-term brand objectives. They have developed the ‘marketing plan’ is sold, completed last year, one million is necessary to 2 million this year, it is not clear why the loss of earnings do not know why a loss on that market is already saturated, or too much competition, and not with the strength of strong competition among enterprises, thus the recognition of the ‘unlucky’ and instead do other products or inputs to other industries go. Little do they know the market infinitely large degree of segmentation is also infinite. Profit enterprises do not know why the profitability, all think they have a good quality product. In the current market, the degree of homogeneity of the product is very high, such as Pepsi Cola and the packaging removed, I think that even the experts can hardly enough to make out who is who. So, consider themselves the quality of light have a good product is not enough foothold in the market, and its corporate sales growth this market is totally dependent on the growth of rules and sales personnel the ability to achieve, if competitive pressures become larger or sale ‘experts’ loss will result in a fatal threat to the enterprise. Therefore, development of integrate