Effective mining potential customers high-tech business conference marketing case.docVIP

 PAGE \* MERGEFORMAT 8 Effective mining potential customers high-tech business conference marketing case Beijing BDL Information Technology Co., Ltd. (BDL Company) is a leading provider of procurement of information technology software vendors, after years of hard work and product R amp;amp; D, BDL company’s software products successfully been applied to several well-known manufacturing companies, product performance and values have also been widely recognized by customers. But with the gradual improvement in market conditions, competitors has cropped up in many industries have begun to appear similar products. In order to more quickly to seize the market, BDL company hopes to tap into an effective marketing tool, more quickly and efficiently explore customer information and project opportunities. Procurement of information technology is an emerging software applications, procurement of information technology and concepts has not yet been widely accepted and recognized by the industry. Therefore, BDL company’s marketing activities, we educate the customer and the market is facing the dual pressures of expansion. However, traditional means of advertising and promotion, as the audience is too broad to communicate the real and very little contact with target customers, marketing expenditure, input-output ratio is too low. These marketing activities, this will certainly help enhance the BDL company’s brand image, expanding the company’s influence, however, for exploring opportunities for potential clients and the project does not seem to help. To this end, BDL Ting-chi, the company found a management consulting firm, hoping to find a viable solution. BDL in understanding and analysis of the company’s situation, Ding Zhi consultants that enterprise information software, as a typical industrial products, its target market segments and potential corporate customers, is easy to clear and defined. After a reasonable selection, BDL companies can gradually establish a