Eight high-value consumer psychology.docVIP

 PAGE \* MERGEFORMAT 9 Eight high-value consumer psychology The Bing Fa Mou, for the hearts and minds. Ancient saying goes: the Bing Fa Mou, meaning the highest in the Art of War is the strategy. As the old saying goes: ‘hearts and minds as on the siege for the next’, ‘psychological warfare is on the soldiers fighting for the next’ to become a marketing war, the ‘Heart Sutra’, while the hearts and minds as on the right marketing to consumers is key is to seize the heart. From brand positioning to differentiation, from the pricing, promotion to integrated marketing, everyone is against consumer psychology in action. Now the marketing will increasingly depend on consumer psychology grasp and cater to, which would affect consumers, and finally reach products. From the domestic market shows that China’s consumer psychology, and compared to Europe and the United States and other countries, both similarities also have our own particularity, after the author of the study, observation and conclusion, I find the following eight consumer psychology in China, with considerable universality, have a good marketing value out of each other to explore with you the common desire to improve, are listed below. First, face the psychological Chinese consumers have a strong face complex, in the face of psychological, driven by the Chinese people’s consumption will exceed even more dramatically than their own buying or ability to pay. Consumer marketers can take advantage of this face psychological, find a market for a premium to reach sales. Melatonin is the use of the people in their gifts when they face the psychological, and even the vast rural areas in the city found a market; year’s TCL mobile phones are inlaid with precious stones, in the high-end mobile phone market to obtain a place to get a premium return; terminal sales , the staff compliment of consumers, often through a unique vision, and how the products match with consumers, so that consumers feel a great face, s