Eight of financial crisis Furniture Marketing Strategy.doc

 PAGE \* MERGEFORMAT 14 Eight of financial crisis Furniture Marketing Strategy Since the outbreak of the end of 2008 from the U.S. financial crisis affected the whole world, China’s consumers have felt that their income has also been seriously affected, and feel that they will become poorer, so, when the consumer is no longer business as usual, spending large amounts of. Is particularly true of the rapid decline in the real estate consumer, directly affecting the furniture industry’s survival and development. According to Horizon Research Consultancy Group and the Center for Sohu news in February 2009 for Beijing, Shanghai, Guangzhou, three city 1042 permanent residents 18 to 60 years old on telephone interviews conducted: People feel the arrival of the financial crisis, the most obvious is that ‘In addition to wages did not rise, others are up’. Survey results showed that overall, more than 60% of the residents that the current phase of the domestic price is still very serious problem, even at the individual monthly income of 8,000 yuan more than the high-income group this proportion reached 40%. Since May 2008 from the domestic CPI all the way down, why is there such a high proportion of respondents considered that the price problem serious? The researchers believe that this may be related to the residents of the three prices, affordability and consumer confidence has declined under the current conditions related to the residents of the three subjective due to more sensitive issues for the price. Comparative evaluation of the residents of the price rises, as well as price increases impact assessment to life two data, we can see more than 8,000 yuan monthly income of the high-income strata of prices shown are a kind of future life anxieties, because While 50 percent of them thought that an increase in consumer spending due to higher prices, but that the prices on their lives had a larger proportion of influence is only 20%, both the data vary widely. The