Eight pieces of marketing in 2009 a landmark event in.docVIP

 PAGE \* MERGEFORMAT 9 Eight pieces of marketing in 2009 a landmark event in 1, Government Marketing impatient, Cao Cao’s tomb in Henan ‘found’ Comments: Local high-ranking officials more and more like corporate executives, business more and more like the way the local enterprises, marketing plan to promote packaging are all available, from urban planning to package the development of cultural attractions, from the Monkey King to the Yang Yuhuan hanging at home, from the Zhou tomb of the tiger to Cao Cao, urban marketing, more and more like business as frivolous impatient instant success. CCTV’s advertising in recent years has frequently appeared in local governments, large figure, previously only been marketing plan favored by corporate executives have become secretary of the mayor of a guest. To enhance regional visibility, from the ‘old place to change the new name’ to ‘scramble for celebrity birth’, from ‘package wedding city’ to the packaging of ‘China Town Foot’, tactics varied, large and small, local products, since ancient times in size of the celebrities have been deliberately dug out, for urban marketing, laced with gold, at any point of the traces of celebrities have been brought packaged development of tourism, attractions and cottage antique attractions abound in China, but in recent years Niaoqianghuanpao, and gradually upgrade, weeks before the tiger, the latter There Cao Cao tomb! See is not the mode of thinking on the creativity, but poverty of thought under the footsteps of the low-end imitation. 2, quick success Wanjiebubao, star endorsement advertisements were frequently ‘Lianshu No, off gas void’ represents a large number of distinguished fame who is now about to be forgotten the name of the mentality of the people make money, too soon anyway gas, and no need to consider long-term interests, and not fishing for white non-fishing than to quickly harvest one reason that, over-air stars one by one on stage, helping those less-affluent area