Electronic communication tips 2.docVIP

 PAGE \* MERGEFORMAT 4 Electronic communication tips 2 (1) Let an e-mail circulated humane experienced marketing experts know that the nature of your sales letter must be warm like a chat between individuals, even if it is the first letter is entirely the nature of the first letter of advertising, also have to make it full of human touch. If the cold, and one will buy your account. Commercialized society, lack the human touch. The great development of Internet technology, of course, to provide excellent interpersonal communication techniques, but it itself does not bring any interpersonal warmth, on the contrary, and even alienate the feelings of others on the social reality, the electronic pet phenomenon, there are more and more concern of the various networks ‘syndrome’, are a good illustration of this problem. Lift-off coat, e-mail, but essentially by means of advanced electronic transmission of letters only. You want to start business activities by e-mail, you must pay attention to it emit strong human touch. There have been reports that many large multinational companies the widespread use of internal e-mail exchanges, resulting in a problem is that decline in the quality of communication between employees, lower level of trust with each other. Because and interviews, telephone and even compared to traditional hand-written letters, e-mail message is very thin, only those who knock the text into symbols, and only dry the ‘technical’ information, not interactive, there is no body language, there is no expression of friendship shaking hands, smiling, listening, interpersonal communication of information to address and so forth, so e-mail is the most efficient and most poor powerless forms of communication. In the relevant part of an e-mail marketing, I have collected a number of dedicated e-mail specifically the emotional language, such as a smile:), not happy: (and so on. These symbols are the exchange process User spontaneously created, and it reflects the