Embarrassment Jiannanchun.docVIP

 PAGE \* MERGEFORMAT 23 Embarrassment Jiannanchun Jiannanchun the embarrassment of Despite the Jiannanchun in a variety of promotional materials repeatedly emphasized that she and Maotai, Wuliangye is the liquor industry, the first army, but the reality of the situation is that it has withdrawn from the first group of camp. Not only in the minds of consumers so, especially in the minds of opponents. It has a large one who told reporters that the Army is our first white wine and Maotai, Jiannanchun only be regarded as the second oldest Corps. Jiannanchun seem to have an embarrassment of being. It has a large contempt own logic to them. ‘2002 Years, Wuliangye sales of more than 10 billion. Jiannanchun it? ‘When a reporter to the Public Relations Minister Lee Kum Jiannanchun raised this issue, Lee’s answer is that we do not have exact figures. However, according to Jiannanchun marketing company to accept a media interview last year, revealed that: In 2002 the Group is expected to achieve full-year sales record of 1.7 billion. Based on this estimation, Jiannanchun sales in 2002 is not far from this. Generation of wine, itself in such a field, what is the reason for this? For a long time, Jiannanchun the impression of the letters to the industry is relatively strong. But this seemed healthy at the same time represents a conservative. When the alcoholic waving ‘leader in the Chinese wine culture’ banner shake heaven and earth, and when Shuijingfang Square, a nationwide chasing their first time, when the National Pits 1573 to 400 years of history, signs popularity of the world, when When the JLF Fukuma the country when Jiannanchun doing what? This robust to avoid a lot of risks while also losing a lot of opportunities. For Jiannanchun Group’s flagship brand ‘Jiannanchun’ rise in the price of difficult situation, an industry source said Jiannanchun missing a number of the timing of price increases, and now and then raise prices, easier said than done. The market