Emblem of wine pain points and burst point (on).docVIP

 PAGE \* MERGEFORMAT 7 Emblem of wine pain points and burst point (on) Emblem of wine is very important to China’s liquor industry a new force, its strategic thinking, brand positioning, fine marketing, market expansion, there are many worthy of note, creating a famous Chinese liquor industry ‘Nothing eastern Anhui, Sichuan West is not’ area denial mode, the industry talked about the legend. However, the emblem of the wine in the development process the problems are obvious, including strategic wandering the country finite, brand fatigue and other problems are gradually revealed, with the restructuring of Chinese liquor into the deep water area, the future direction of striking emblem of wine. Wine is the depth of interpretation emblem golden years’ successes and failures, thinking emblem of wine next 3-5 years development, we go deep into the headquarters of Anhui emblem of wine market, as well as point-like layout emblem wine market in-depth research in order to find the emblem of wine pain points, activate the emblem of wine explosion point, to provide professional reference for the future development of the emblem wine business. First, the emblem of wine strategic thinking and strategic anyone worth the entire liquor industry study. The study found that the emblem of the wine business in the strategic quite have the courage of your convictions, such as hole in the pit in 1998 proposed the ‘improving quality, lowering of the price increase.’ strategy and maintain strategic positioning unwavering nearly 20 years, creating and flavor liquor, commercial sexual orientation, super single product with pan-regional expansion mode, has become a model of a traditional wine values, such as, LeightonWebworks tribute wine to create a latecomer status the emblem of the title King of the wine scale and depth of co-marketing model created in the fierce competition, creating a regional liquor companies compete in the national market model, strategic thinking and strategi