Energy Saving your brand do-.docVIP

 PAGE \* MERGEFORMAT 14 Energy Saving your brand do? Change the brand of thinking ‘Saving China’ activities in China’s socio-economic development model from the extensive mode of advancing to the saving mark a turning point, the provincial land, environmental protection and energy conservation policies in the proposal and implementation, so that more people understand that ‘saving’, ‘energy’ and other of today’s China’s economic development. Are in the forefront of economic development as the business community, in the interest of national policy changes in the same time, it has also been put on ‘saving’ glasses to re-examine the market changes, business growth, product planning and brand marketing it? This is not just a matter the government, but should be used as every company, every brand must carefully consider and research, one of the important topics, in the great tide of flood of competition in a market context, companies and brands should be how to use the ‘saving mentality’ to engaged a variety of competition? Types of energy Brand In product and service quality to meet the basic conditions in the market due to attitudes and behavior of the deviation errors, making a number of brands as business or market, ‘energy-hungry’; in marketing, specifically, the following categories’ energy ‘Brand: #8226; Strategic energy-type class brands: Primarily refers to the direction in the industry, brand strategy, areas where there are blind diversified, multi-brand phenomenon, in expansion mode blindly, think they are strong or not from their own realities on the ground to the competition for markets and projects, leading to scattered resources, all brands are a result of management, capital and other aspects of the lag arising from ‘malnutrition’ situation. The main reason for this phenomenon, there are two, one, the Chinese market gradually opening up and market the increasing purchasing power, making the opportunity to gradually increase, some enterprises h