Enterprise Customer Strategy- Breakthrough Customer Value.docVIP

 PAGE \* MERGEFORMAT 7 Enterprise Customer Strategy: Breakthrough Customer Value Century the idea of flourishing consulting: the business community, manufacturing of products production and circulation of goods sold between businesses is inevitable that there is a difference of. Without this difference the existence of, business can not survive, marketing can not exist! This crucial difference, in fact will always be paid by the customer. Out why customers are willing to pay the difference then? The only reason is that customers get value. From the perspective of corporate marketing re-engineering, corporate marketing, customer value can not be a breakthrough, will accomplish nothing! Heaven-sent opportunity for From the perspective of corporate marketing re-engineering, enterprise customers core of this strategy is not a concept, not a method, let alone marketing actions, not even the basics of business marketing. Corporate customers is how to break the strategic goal of customer value. ‘Corporate marketing re-engineering - in front ahead of its competitors to know the secret of’ The book clearly states: the final analysis, a breakthrough customer value is a unique business community which is now a heaven-sent opportunity! Although the customer value is widely recognized as precious, even though at home and abroad on the study of customer value has been more than 20 years, but in business practice, customer value is still just a beautiful legend. We only know its name is a bright future, but far-fetched success of the enterprise customer value a hard hat to wear. But the fact is that even the theoretical circles around the world the true meaning of customer value, but also there is no way to give a standard description; our business practices, mastery of customer value, but also not really find a feeling. The basic law of the business community, there is one called: there is the last word. The best expression of this law, that is, the field of customer va