Enterprise business-oriented and application conditions.docVIP

 PAGE \* MERGEFORMAT 14 Enterprise business-oriented and application conditions Product-oriented: to shape products to find and expand the market Technical orientation: the existing technology and equipment manufacturing multiple products Need orientation: a variety of products to meet customer needs Customer-oriented: to meet the various needs of a certain category of customers Multi-orientation: in the areas not related to a variety of business Scope of business-oriented enterprise by an enterprise to define the operational scope of the guiding ideology. Every enterprise internal and external conditions need to define their own scope of business and enterprise strength increases with the expansion of business scope. How to determine the scope of their business and expand the most advantageous position then? The author after an investigation and analysis showed that enterprise to identify and change their business when they consciously or unconsciously dominated by a certain orientation, this orientation can be divided into five types, the application conditions and competitive strategies are different. 1, product-oriented Product-oriented means to limit the scope of businesses operating in some shape products, do not engage in, or rarely engaged in product updates in advance of the next to try to find and expand the product market. Each of the specific business enterprises, including four aspects: (l) to serve the customer base; (2) To meet customer demand; (3) the technology to meet those needs; (4) the use of these technologies to produce the product . According to these elements we can see that an enterprise product-oriented products and technologies are already set, but to buy the product and the customer groups to cater to customer demands is uncertain, and subject to business to find and explore. The futures market to expand their business scope expanding, that is, and the increased volume of customers to buy to meet the increased demand, rathe