Enterprises in the path of green marketing.docVIP

 PAGE \* MERGEFORMAT 11 Enterprises in the path of green marketing [Abstract] green marketing is the importance and urgency of the motive of this study. The article on the impact of green marketing enterprises in the analysis of internal and external factors, proposed strengthening the role of the government of their own functions and responsibilities of building the two paths, from the corporate culture , marketing mix and the government mechanism and other aspects of security specific measures and suggestions. [Keywords:] green marketing, sustainable development, the path With economic development and population increases, the human impact on land, freshwater, energy demand has increased environmental pollution and ecological destruction, how to develop the economy, focusing on the sustainable development of the ecological environment to ensure sustainable resources become available extensive study. Green Marketing as a new type of marketing theory, stands for the best allocation of limited resources, the pursuit of corporate profits and the social, ecological and environmental development. Therefore, since the 20th century, introduced into China since the 90’s, and gradually become the mainstream of the marketing concept. In the premise of the development of circular economy under the conditions of the requirements of green marketing is getting urgent. but because of corporate green marketing in China started late, the current reality facing many problems. 1 of enterprises of the internal factors of green marketing 1.1 The concept of green marketing has not really established For businesses, green marketing and traditional marketing The main difference is the treatment of consumer attitudes. The former is the pursuit of sustainable consumption patterns, ecological environment improvement and sustainable use of resources as the goal to improve quality and to reduce consumption consumption, while the latter focuses on stimulatin