Enterprise fantasy and puffiness.docVIP

 PAGE \* MERGEFORMAT 6 Enterprise ‘fantasy’ and ‘puffiness’ Before the Spring Festival, Chinese media exposed the scandal first planned community, namely, China plan first person, ‘ideas King’ He Yang was suspected of fraud, tax evasion and Yinchuan City, arrested. As a planner, I pay attention to the maintenance Shangqie He Yang childish dignity of the planning industry is deeply puzzled, and I am deeply sorry for. At the same time, Yinchuan that family cheated of ‘sour little girl’ wild Beverage Co., Ltd. also aroused my sympathy and reflect on. According to the reports you can see, acid Niu company in July 1996 by HE Yang obtaining one million yuan, shortly after the so-called advertising, they stop production due to a lack of liquidity, and even plants are unable to pay the rent, factory equipment was clear the factory, the owner was also pushed the court. Just a few months only because it closed down a mere 1 million yuan, in addition to companies outside the gullible fooled, it seems that there are deep-seated reasons for the column. We assume that this is really one million yuan invested by China Central Television advertising He Yang is able to do the enterprise from doom? I think not. First, from 1 million yuan to enterprises of the enormous impact, it Qian Niu acid is not a small number of companies, whereas the role of the survival of life and death, then join together to advertise this in itself is a great risk; Second, in advertisements broadcast during the return period before the arrival of acid Niu Why do the following? Let alone increase production inputs in order to be a strong sales. Can be seen, acid Niu company unparalleled trust in the one hand, He Yang, on the other hand is indeed desperate, to fight the idea of this one stroke. Therefore, if the acid strength is not too strong little girl’s lack of understanding of myself and the development of unrealistic advertising program is the main internal causes of its failure, then it is by no