Entertainment marketing face to face.docVIP

 PAGE \* MERGEFORMAT 7 Entertainment marketing face to face Compile / SONG Bin Trinity Promotions Company co-production with TV media shows and show their products in a program of entertainment marketing approach is becoming popular. In fact, the sponsorship program as early as in the last century the era of 50’s soap opera began. But today’s different is that, ‘This is a set of advertisers, the media, consumers in the three integrated promotions. ‘Radiate Group Marketing Network CEO Steve Glaus said,’ advertising staff with the mass communications media of entertainment, so that face to face with consumers. ‘For example this fall, the retail chain Kmart for the WB television drama a set of five actors to provide the clothing. 20 WB not only the star wearing Kmart clothes brand appeared in the drama, but consumers can turn in a star wearing the same clothes and photos, you can get to perform a role play. By the end of 2003, entertainment marketing in the United States started to become mainstream in 2004, achieve rapid growth. For the media, now more than ever is immune to attract viewers watch programs;, but at the same time, with hundreds of cable channels and networks large-scale purchase of a good program content, their programs more accessible to spread. ‘In this way, with advertisers or business cooperation, television media can not only reduce production costs and expand the capacity of program production, and because the program business the timely availability and promotional measures to a certain extent, can improve the ratings. ‘Aaron Walton Entertainment, CEO亚伦沃尔顿 said. In July 2004, ABC television stations and Procter amp;amp; Gamble to launch the ‘The world is changing the guidelines of the light’ programs. Procter amp;amp; Gamble conducted a national awards and watching the activities provided within two weeks, as long as the audience of programs able to correctly answer questions related issues, there is likely to win to New York to tra