Entrepreneurs brand of modernization and three As.docVIP

 PAGE \* MERGEFORMAT 9 Entrepreneur’s brand of ‘modernization’ and ‘three As’ Author: Huang Jiang Wei: marketing planning, brand management expert Yan Guoqing: Zhejiang Wanli Business School Dean From the early days, due to political needs, non-public economic pattern is almost completely omitted. In the meantime, the planned economic system of the country a game, also created at this time is more like a person in charge of business enterprises in today’s workshop director, according to the task of higher authorities to organize production and deployment. This time there is no ‘entrepreneurs’ concept, at most, is the ‘director’. Moreover, this ‘manager’ position in the eyes of many, it is only because of different social division of labor, in addition to differences in levels, and there is not much sense of well-known and worship. This time, everyone is just more of the distinction between ‘I am engaged in industry’, ‘You are engaged in business’ and so on. In 1979, the Third Plenum of the Eleventh closing soon, and reform as the main theme of the times in China, when the earth will be fully played. Tianjin created a short story writer Jiang Zilong ‘Joe office manager in mind’, the novel shape of an unhealthy tendencies courage to the challenges and commitment to reform and responsibility, a pioneering and bold reformer image - QIAO Guang Pu director. Cipian novels from the long-standing literary expression pattern of class struggle, resolutely to the focal point of art to adjust to the economic development, business to rectify and reform up. Although the novel once published, it aroused much controversy across the country, but also loved by the readers, when respect of the National Excellent Short Story Award. This is the first time a vivid image of the more prominent entrepreneurs displayed in people’s eyes, one for his fair, vigorous and resolute, and fearless power of the infection. For a time, throughout the course of reform have emerged for the advan