Entrepreneurs Guide- Being a brand is an investment.docVIP

 PAGE \* MERGEFORMAT 4 Entrepreneurs Guide: Being a brand is an investment Corporate brand must have a state of mind to do: make the brand is an investment, we must use an investment attitude to shape their own brand, otherwise, companies will inevitably make the process of branding a huge waste. Why? We do some simple thinking. Investors value return on investment, build brand and naturally demand returns. Since the talk about returns, then it must attach importance to the relationship between costs and benefits. So, if the brand did not have the mentality of investors, it will inevitably return on investment can not be raised to a strategic perspective, and not enough sense to carefully analyze the cost of brand building. For example, many companies are doing the brand on this issue and falling into the ‘funding for overstretched’ Misunderstanding, for example, a building materials company in spite of years of development and accumulation, with a certain degree of strength, but its Queba more than half of sales revenue to vote In the advertisements, to the impact of the industry leading brand, a result, capital strand breaks, businesses within a year kick in.. Unfortunately, such enterprises are still a minority. Moreover, many companies do not understand the brand is an investment, leading to the brand to do so misunderstood VI design, the results of a lot of work to stay in the visual image, doing a promotional album to do business, doing a corporate Web site to do so. It was natural that is not up to the desired effect. This, of course with some of the advertising companies concerned, because of its obviously only do some design, yet others, some concepts and cases where the imported utensils, put on a branding expert in posture, deceived the enterprise. Wait until the companies ‘Fanran repentance’ time, found himself ‘deeply addicted’, at this time there is no ‘ton output capacity’ courage, it is difficult to abandon the previous wrong strategy or inap