Entrepreneurs public relations Literacy.docVIP

 PAGE \* MERGEFORMAT 8 Entrepreneurs public relations Literacy Literacy is the public relations entrepreneur entrepreneurs with public relations and public relations practices and theoretical level capability. From our perspective the current status quo, the most important thing is the PR-minded entrepreneurs. To this end, let me first quote five paragraphs: All these show that the public relations business and a leader in this business is how important it is. Entrepreneurs should have what kind of features, quality, all areas made from different angles and different standards, I speak only from the public relations point of view of three points. Good communication skills Communication and public relations as a primary means to distinguish between propaganda, advertising, marketing and other business practices of the most significant sign. Communication focused on the business and the public (target audience) the exchange of information between, emotional contact and relations of coordination, communication is divided into external communication and internal communication. Mainly refers to external communication with the government, the media, customers and community communication; internal communication refers to the leadership among various sectors, as well as between the shareholders, the communication among the staff. With the constant deepening of China’s reform and opening up, economic development and the establishment of market economies, especially China’s accession to WTO, actively build good government relations (the new situation and new environment) is an important guarantee for the development of enterprises, which will help enterprises to of policy information and understand and grasp the laws and regulations, but also beneficial to the government’s understanding of corporate behavior and financial and other support, especially under the economic globalization, cooperation in international trade will have a crucial impact. In coordination