Enterprise Olympics Wind- Beware to be kidding go without a trace.docVIP

 PAGE \* MERGEFORMAT 11 Enterprise Olympics Wind: Beware ‘to be kidding go without a trace’ As the pace of the Olympics from us closer to the Olympic venue outside of the other match is also sounded the horn! But this movement of mankind event for China’s enterprises, it has become a brand arena, major enterprises are in the use of wind for the Olympic Games Olympic marketing, would like to push companies to the world! Today, the Olympic marketing for many enterprises like a big cake, how can the truth be condoned? Can be crowned as sponsors, partners, suppliers, of course good, many companies unable to form lasting bonds with the Olympic Games is also to start from the periphery. For example, ‘product offerings compete for Olympic venues’, ‘Olympic sports sponsorship with the Stars Competition’ and so on. Olympic Games is a huge business opportunities if the ‘pronoun’, but this ‘blessing’ is difficult to accept that not every business can afford to, different levels of sponsorship are priced lower then the tens of million yuan, nearly the high-billion, more devoted to the follow-up is really amazing. Therefore, enterprises in the selection and enter the Olympic marketing, we should very carefully guard against the Olympic marketing is like a gust of wind ‘to be kidding, go without a trace’! Beware: Olympic marketing as ‘blindly follow the trend of’ As we all know, in the ‘National Games’ under the slogan of the Olympic Games have now is not simply a sports event, but a major social event, so to stimulate the thinking of many companies, if not actively get involved is likely to be marginalized. To this end, some companies appeared some irrational behavior we see today rivals to spend tens of millions yuan to sponsor training for Olympic competition venues - the National Olympic Sports Center, Italy riding the Olympic wave, create international brand image; tomorrow to see some Brand hand the national swimming team, diving team, won the gold medal in Olympic