Enterprise originality strategic driving force! - Rong Sheng Electric Strategic Transformation Analysis.docVIP

 PAGE \* MERGEFORMAT 18 Enterprise originality strategic driving force! - Rong Sheng Electric Strategic Transformation Analysis Preface: Guangdong Rong Sheng Electric Co., Ltd. is China’s first batch of home appliances business, was established in 1982, has a very long history. Rong Sheng Tai rice cooker is also popular in North and South, then become almost synonymous with cookers, accounting for almost half of China’s rice cooker’s! Still many areas in the country’s reputation in China, most of the 23 the market has a very strong and broad-based consumer groups. The late 90’s with the triangle, the United States, and Glanz, Supor and other small home appliances brands rise of new forces, no doubt sound and Rong Rong Sheng performance began to decline in household electrical appliances, including the capacity of the rice cooker sound products and other products, but with the expansion of business scope, such as tolerance and also opened up the sound of Yuba, water heater, cooker hood and other products, but one indisputable fact is that the brand has begun to gradually allow the withdrawal of sound a market!! exit 70, the new generation born after 80 years horizon. Rong Sheng, in what was in the 80s 90s insist on ‘Rong Sheng Rong Sheng, quality win’ quality demands, so that the general middle-aged consumers to remember the well-known enterprises, its strategic realignment and strategic planning go from here? Rong Sheng brand noodles of the new consumer era, there will be what kind of change? What will be new content added into the period of time, allow sound into a number of media and consumer attention. Rong Sheng in 2005 in November, announced to recover the pre-Ningbo Meng Jiao Rong Sheng Electric Company trademark for the production / sales capacity fountain sound the right to use the capacity of its own odd bridge in Shunde factory invested more than 1000 million, the full transformation of their original fountain production line. Establish a leading mo