Enterprise Standard Font Design.docVIP

 PAGE \* MERGEFORMAT 5 Enterprise Standard Font Design After the standard font is designed specifically for the performance of corporate name or brand fonts. Therefore, the standard font design, including corporate names and brands standards standard word character design. The standard corporate image recognition system font is the basic element of the wide range of applications, often linked with the flag, with clear descriptive, business or brand can be directly communicated to the audience, and visual, auditory synchronous transmission of information, strengthening corporate image aspirations and brand strength, the importance of design and logo of equal importance. Carefully designed standard fonts and font differences ordinary printing is that, in addition to the different appearance, but more importantly, it is based on business or brand’s personality is designed for planning the shape, thickness, and configuration of the connections between the word , uniform shape, have been meticulous in planning, compared with more beautiful than ordinary fonts and more features. In the implementation of corporate image strategy, many enterprises and brand names tend to identity, a unified corporate name and logo fonts, logo design, has formed a new trend. Company name and logo unity, although only a design element, but with the two functions, to convey information synchronized visual and auditory effect. The standard font design can be divided into standard fonts calligraphy, decorative fonts and English standards of the standard font design. (1) Calligraphy Font Design Standards Calligraphy is China has 3000 years of history, Chinese characters, the main form of art, both artistic, there are practical. At present, some business owners to use political dignitaries, celebrities, and calligrapher of the inscription for corporate name or brand standard font, such as: Air China, Jianlibao and so on. Some designers try to design calligraphy font as the brand name,