Enterprise Reform Movement of 4-step in the surging momentum.docVIP

 PAGE \* MERGEFORMAT 23 Enterprise Reform Movement of ‘4-step ‘in the surging momentum The number of nearly 40 million small and medium enterprises in China, more and Beishou concern to the industry. As a marketing market in China, fought more than a decade of anonymous veteran, witnessed a number of large and medium enterprises marketing planning activities to experience the power of many small and medium enterprises Yuelong Men’s success and joy, I feel the need for small and medium enterprises Marketing innovations to talk about their own Chuqian opinion, hoping to inspire all of us. For the small and medium business market marketing innovation, I believe that there are three elements of marketing, innovation is particularly important: the concept of innovation, team innovation, tools and innovations. Although a few commonplace topics, but I hope I light of their own personal experience to talk about new ideas, new inspiration to everyone. 1, marketing innovation, the concept of first To succeed, to seek prior. Strategic decision patterns, ideas brewing success or failure. On the marketing concept of innovation, and do not want to Talk a lot of great truths, here only two points I hope you all have a right touch. Point of view one: everything on their own, at the end all suffering Hardworking and thrifty, hands-the success of many small and medium entrepreneurs style. Start-up in the enterprise, the courage to suffer very much encourage this style of hard work, but once companies reach a certain size, or to force a critical moment Yuelong Men, which everything on their own heroism may be limited to a certain extent, companies quicklyDevelopment . Because a person’s time and energy is limited, can not allow the team to wait for the helmsman can not wait for the market for products. An appropriate degree of decentralization; science and the introduction of foreign brains; is not only a good way to liberate themselves, but also the best way to save the