Eno cheese Huibing big market.docVIP

 PAGE \* MERGEFORMAT 9 Eno cheese Huibing big market American cheese production is highest in the world, but few exports. As Australia and New Zealand production costs much lower than in the U.S., the two countries in the world cheese market occupies a dominant position. But the United States a food company called Eno went so far as success in penetrating the European cheese market, the export cheese to Europe to become the first U.S. companies. Eno Food Company was established in 1973, its product is a semi-soft cheese plus a special spice (made with cream cheese is a kind of Western food), to 1980, the company has made the U.S. cheese market, 60% of the special share, total sales of 12 million U.S. dollars. Eno food companies are also to Australia, Canada and Japan’s exports a small amount of product, but According to the survey, the European market, sales of specialty cheese, up to 200 million U.S. dollars, equivalent to ten times the U.S. specialty cheese market. Such a large market is indeed very attractive. 1980, l1 month, in Paris, France a major international food fair, the Eno’s ‘Long Tokuji’ cheese has been the introduction of market, and won praise Fair. Later, the company conducted a test market in Sweden, in the l0 months, won the Swedish market, 20% of the special cheese, brilliant results. This greatly encouraged the Eno company, decided to really break into the European market. Companies were the first negotiated with a freight shipping problems, to secure each consignment of freight for the price of 3600 U.S. dollars, which is lower than the original offer. Second, we should solve the issue of import tariffs, the European Community would impose 35% import tariff, a tax rate is very high. Eno’s request to help the United States Tariff Commission to negotiate, so that the lowering of tariffs, but the negotiations did not succeed. In order to enter the European market, the company decided to export cheese to Europe to provide price subsidies.