ENN Expo spread trilogy.docVIP

 PAGE \* MERGEFORMAT 5 ENN Expo spread trilogy Generally believed that the World Expo and other major competitions in the marketing display advertising is nothing less than to the large number of participants and media concern, high attention to the effect of short period of time, or both online and offline interactive communication and other media. These are Yes, but, compared to the spread of sophisticated means of communication what is even more important. Never forget the “know you” and “recognized you” and “buy you” the distance between. The same communication costs and demonstrate the opportunity the spread of different content and different communication mix strategy, make a huge difference in communication effects. Austrian Group as a new green clean energy for the main project of the enterprise, has been promoting its “Green China” concept, but because of the new Austrian brands in the industrial chain in the upper reaches, far from the ultimate consumer, the ultimate consumer of its brand awareness is low. How do the new Austrian industry knowledge, but also let consumers know that the new Austrian, is a fish and eat it very difficult to have both issues. The new Austrian group is going through the Expo, to solve this problem. Therefore, the new Austrian group Expo marketing in this set: the step of recognition, two-step understanding of the spread of three-step strategy for hearts and minds. The first step: awareness - “full coverage” widespread Broad range of knowledge is bound to spread to the premise, however, is not just widespread coverage of the largest possible audience, the audience should be for different groups of psychological, behavioral and cultural differences in the characteristics of the depth of communication. ENN Expo Communication strategy uses a combination of boxing - the mass media advertising from print ads to the site, BBS, etc. combined. Meanwhile, the new Oti a “full coverage” concept, that is, covering a wide range o