Entanglement between the brand and price.docVIP

 PAGE \* MERGEFORMAT 9 Entanglement between the brand and price The concept of brand is talking about, the price determines the audience to experience the scope of the concept. Prices affect the consumer experience of the concept of the scope of the concept, while also affecting the brand. The scope of the concept of audience, the brand impact of the price range of flexible, but this is not the decisive factor in the price of similar products in the price flexibility is a brand important factor. Because the cost of raw materials to enhance the direct result of price changes, if merely the cost of transfer, brand building has faced significant risks. Sales jump jumping is not a brand. Enhancement of the brand is not a jump process, so the price changes is often difficult to jump. In many of enterprises, enhance the brand and to seize the market price there is always between the two irreconcilable contradictions. To shape the brand needs to have adequate communication and interactive marketing resources for consumers, which is the source of some of the resources needs of consumers ‘foot the bill’, ultimately reflected in product prices; the other hand, the purchasing power pyramid determines the price can influence the market demand and enterprises can realize market share and, eventually, affect the scope of the brand audience. It is precisely because of this contradiction, enhance the brand and price adjustments between the evolved series of questions: 1. Not only want to upgrade the company also hoped that the amount of the expansion of the brand. 2. With the brand, which had earned premium basis, but it does not mean that you can earn a premium. 3. With the price of the brand seems to have a leading role, but I do make adjustments in the prices they face a range of constraints, including constraints from the brand. 4. Through the price war, you can expand the brand’s acceptance of surface, but the acceptance of surface expansion and the formation of the