Enter the Agricultural Age Urban Marketing.docVIP

 PAGE \* MERGEFORMAT 5 Enter the Agricultural Age Urban Marketing October 12, circulation and processing of aquatic products by the China Association of Aquatic Products Bureau of Hubei Province, Jingzhou municipal government jointly held the “2010 China Jingzhou Freshwater Fisheries Trade Fair” opened in the ancient city of Jingzhou. The opening ceremony, China Fisheries Association grant to Jingzhou “China’s freshwater fisheries First City” plaque. The Ministry of Agriculture Niu Dun, Vice Minister, State Secretary Li Jianhua fisheries and related provincial and municipal leaders attended a grand. brand marketing experts as well as agricultural and fisheries Hyatt brand marketing consultant, I was also invited to attend the meeting. This is the first time to the theme of national Freshwater Fisheries Trade Fair, which is Jingzhou in the “Three Cities” on the history of glory and create a new card a reality: fresh water fishing are. Objectively speaking, Jingzhou deserved to receive this honor. Jingzhou City, rich in freshwater resources, the existing water area of 531 hectares, accounting for a quarter of layout area In 2009, the city area of 211 mu fish stocking, aquatic products totaled 1.04 million tons, 11.6 billion yuan output value of fisheries, freshwater aquatic products for 15 consecutive years ranked first in the state and city. However, unfortunately, Jingzhou freshwater fisheries in the country still lack awareness, lack of national well-known brands, value-added products is not high, no real sense of the industry cluster. In contrast, Fujian sea fishing, Sea King has been born, Haixin, Neptune, Yasui and other national brands, the market advantages. Jingzhou status of fisheries, it is a reflection of China’s vast majority of regional agriculture: a history, resources and size, but the lack of brand, lack of clusters, lack of value. Everything is changing! With the expansion of domestic demand, accelerate the advance of urbanization an