Enterprise Strategy Group buy drinks five errors.docVIP

 PAGE \* MERGEFORMAT 9 Enterprise Strategy Group buy drinks five errors In recent years, the Group buy on the wine industry developed into a channel for expanding a white hot beverages was also known as channels for the last remaining blue ocean. 2008 Spring Festival is over, many businesses still have no wine contribution, the Group buy is still a powerful strategy for the care of the five errors is not a new concept of the drinks business. I.临时抱佛脚 Group buy companies every year to engage in peacetime, the General Assembly will also shouted little attention, in particular, especially the Spring Festival eve. However, enterprises rely on the usual practice is to assume the traditional model of the development of Group buy, we can see traditional things change up how difficult it is. From EMKT. Group buy the traditional marketing model There are three main channels: first, to rely on the accumulation of normal human relations, asked a friend to find the relationship between the idea of trying to sign a ‘human single’; second is to rely on human sea tactics, with silver tongue and run continuously legs, wrapped around a hard grind to sign death ‘hard single’; third is to rely on ‘sugar-coated bullets’, as the unit responsible for providing high bribes, scary sign ‘rebates single’. Can be seen, although the companies engaged in Group buy each year, but the basic is held under customary work, innovation is non-existent. An objective sense, the company merely as a marketing Group buy customers a special holiday marketing campaign, ignoring the continuing importance of marketing and customized services. Usually wear the gun battle led to the temporary lack of a holistic Group buy enterprise system operating strategy, sales concepts are outmoded, little to the quality of sales force, sales fliers left behind the means to do business Group buy is not the main reason. The only way to change the full attention to him as to develop a system of channels and constant