Enterprise Promotion Planning (Part One).docVIP

 PAGE \* MERGEFORMAT 8 Enterprise Promotion Planning (Part One) Promotion of enterprise production and management of an important part, promotions will have a direct determinant of business competition in the market’s fate. The United States, founder of IBM, Watson (T * J * Watson) said: amp;quot;science and technology provide the impetus for businesses, promotions, compared with the placement of the wing business.amp;quot; How to expand the company’s product sales, improve enterprise sales force, corporate planners is a very important issue. In order to stimulate the market response to an earlier or stronger, companies often use a number of promotional marketing tools and promotional methods. As the promotional tools and marketing methods varied in form, a result, many planning officers believe that amp;quot;corporate promotional way is not fixed,amp;quot; as long as conducive to business sales, promotion method is good. In fact, such understanding is one-sided. The method is conducive to business sales is good, but shows the effect of promotional planning, there is no tells to develop promotional planning principles, it is more of a planning staff should learn to master the basic principles of marketing planning. Although the diversity in the form of promotional planning, but through these forms we can always find some of these commonalities. We believe that the planning staff should be sought in the formulation of marketing programs to the following three principles: namely, to seize the surprising success of novel consumer psychology principles, the use of product features to highlight good image of the principle, the use of consumer-oriented principle of temptation. Based on these three principles that we can be too much marketing plan is divided into three categories. 1. New and surprising marketing plan Marketing planning is remarkably innovative use of new and surprising success planning staff carried out the principle of promotion planning. This