Enhance the regional sales trick.docVIP

 PAGE \* MERGEFORMAT 20 Enhance the regional sales ‘trick’ More than 800 million peasants eat and drink Lazard, daily life, illness and death, the formation of a large rural consumer market. Large enterprises in the coveted piece of cake at the same time, faced with two practical problems: From EMKT. First, most of the marketing budget was big media, supermarkets and other predators eat the cost. Mountainous and rural areas, depth distribution has become the slogan of a number of corporate operations and sales policy is difficult to tilt. The face of pitiful township marketing costs, settling in rural areas of the business school leavers have forgotten days disappointed, and market work, saying the sales of solid step forward. Two brothers, modern, though still heavily benefits the farmers, but the brand is not entirely without pursuing. Is only relative urban population, brand awareness of some diluted. High-end media penetration in rural areas weak consumption, the formation of the township does not produce enough pull. To promote the effectiveness of combination is a major challenge faced by the market. How can we maximize the company for the use of limited resources, how to upgrade the township market sales? We look at JT sanitary napkins in a county-level market in two years time to achieve sales volume N-hop case. JT sanitary napkin into the T from the 2002 city since the market has been tepid. The company has replaced three office managers, sales no see any improvement, has annual sales hovering at 12 million per. T City is 70 million people come to county-level city. From the geographical point of view, like the county in northern Jiangsu, Anhui inserted into a fist, throughout most of the territory surrounded by Jiangsu. Economically more developed other counties in Anhui, the people consumer awareness is relatively avant-garde. 2006 new year, Xiao Yang became the fourth director of the market. Xiao Yang took over the company sent the market, it i