Enhance the industrial sales where to start soon- (Vii).docVIP

 PAGE \* MERGEFORMAT 3 Enhance the industrial sales where to start soon? (Vii) 7, grasp the sense of proportion, using the relationship Enough is enough One can not ignore the fact that relationship marketing From EMKT. very popular in industrial sales, many companies are very good at relationship marketing, a number of industrial enterprises is that of the relationship between the boss trying to conquer the first pot of gold mining through relations , the boss I can be called the relationship between the master letter. But it must be pointed out that we mentioned here refers to the relationship between the marketing companies or individuals to rely on a variety of social relations, or connections, to help enhance the performance of the company’s marketing activities, rather than a general sense of relationship marketing. There is no denying that ‘relations’ word in the industrial selling process, has a positive effect can not be ignored, but must not over-reliance on industrial relations between companies, not to rely on their own ‘the relationship between hard’, with ‘key people’ origins deep, brazenly entered the restricted area of the law. Yuan-Zhuo brand agency believes that industrial enterprises must be aware that over-dependence relations, do gray transaction, make a business disorientation, loss of self-motivation to build their own core competitiveness. Over time, not only is ‘How can anyone not to go near the river often wet shoes’ of the problem, and allow companies ignore technological innovation, brand building, ignoring the upgrading of the enterprise’s comprehensive strength. In other words, over-reliance on relationships may facilitate the rapid increase sales in the short term, but the company has insufficient capacity for the ultimate performance out of business growth is slow, or even short-lived, early mortality. Therefore, the industrial enterprises to be appropriate use of relations, do other related work. For example, TS Group attac