Enhance the companys quality-based - enterprise technical quality of the.docVIP

 PAGE \* MERGEFORMAT 16 Enhance the company’s quality-based - enterprise technical quality of the The quality of enterprises mainly in technical innovation, quality improvement is a guarantee. Production technology for sustainable and stable development of enterprises is extremely important, and only by relying on technological innovation, enterprises can continuously improve their product mix, improve product quality, create and strengthen its brand in order to remain invincible in the competition. Looking around the world are all excellent companies with a strong R amp;amp; D capability, they are continuously pumped to the market innovative products to meet changing consumer needs. In short, technological innovation is developed in depth and after the driving force, is a company continues to introduce new, forging and consolidating its own brand of the key. 1. Technological innovation and brand Technological innovation is an invention refers to people and found that, based on the use of their wisdom and the pathway through the development of advanced, applicable to material products, and its implementation engineering, commercial production, until the popularization and application of the the whole process. The results of this process must be reflected in a value of the goods, the brand that the quality of management is forging corporate brand strategy. It features one of the core first and foremost a quality control. Because good brand must be a quality product, quality is its content and essence of its brand name and appearance. However, the quality just is not enough clearance, but also must be similar products that have a clear quality advantage or quality characteristics. The second characteristic is the brand to emphasize the scope of Forge is quality, not involved in the advertising and promotion outside the enterprise such as packing. The third characteristic is the brand can be successfully forged in a short time, it must go through a process of l