Enterprise Marketing Concept changes are summarized.docVIP

 PAGE \* MERGEFORMAT 16 Enterprise Marketing Concept changes are summarized Abstract: The product life-cycle concept and the idea has some guiding significance, but it is a typical product-oriented way of thinking and marketing concepts. In the buyer’s market conditions, this product-oriented marketing ideas are being customer-oriented and focus on long-term customer relationship marketing concept challenges. Therefore, should not be life-cycle concept and the idea is only in product management, should use this for customer relationship management and customer life cycle, according to the different stages of different marketing strategies in order to establish long-term and stable customer relationships. Relationship marketing (relationship marketing) is to adapt to today’s world as a marketing, traditional marketing mix with a great difference. Relationship marketing since the 70s was made, has been widely spread, development and application of paint academia, the business community has brought far-reaching, known as ‘the key to all future marketing’. The so-called relationship marketing refers to the business and customers, employees, suppliers, etc. to establish a long-term, trust, mutually beneficial relationship, and to do this, companies are required to those individuals and organizations committed to and the provision of preferential products, good service and an appropriate price, and thus with these individuals and organizations to establish and maintain a long-term and relationships. Not only to win customers and create a transaction is very important to maintain and consolidate the existing relationship is more important; the responsibility of marketing is not only a promise, but more importantly is to fulfill commitments; creation of a favorable business relationships between businesses and their customers need to build long-term of mutual trust and mutually beneficial relationship. To achieve this goal, companies need a new marketing idea. 1, th