EU Code of winning- Who is under the black hand-.docVIP

 PAGE \* MERGEFORMAT 12 EU Code of winning: Who is under the ‘black hand’? Part I: Europe Code won the bid, who is under the ‘black hand’? Crisis is always in the enterprise had not been aware of or can not control the arrival time of a sudden, many people tend to believe that good public relations, the crisis can be prevented not to begin? Indeed, a good public relations can make business signs and symptoms in a crisis situation, the problem is suppressed, and then gradually resolve. So why the crisis of the EU Code of hair-trigger alert, and almost immediately plunged into the plight of delisting? I believe that there are three points: 1, the EU Code is a brand new rich foundation is not strong. Such as IBM, General Motors, Philips brand companies like after 100 years of development history, code of conduct of these enterprises, management processes, social responsibility and marketing as a business to promote almost all the ‘rules’ as set down and strictly implemented, any one sector and corporate behavior can not go beyond this ‘law’ in height, therefore, these companies even if there is a crisis, but also partial, or even internal self-healing. While the EU Code, known as the hundred-year history, but boasting out of the ‘roots’ very fragile, and there is not much working capital, it is difficult to withstand the test of external forces and combat, once the setback in the possibility of delisting on the greatly; it is difficult I believe one with a ‘fake’ corporate social responsibility, what will follow, if the proper way to follow the EU Code has already fled. 2, the EU Code, the brand is just the tip of the iceberg flooring industry, chances heavy. EU Code of March 14 this year, has been named ‘2005 Beijing Consumer Association annual Beijingers favorite consumer brands’ title, while in March 15 or face exposure, with the European Code of the same was’ winning ‘the other brands is not it has also been neck cool? Let’s take a look at the floor