Event marketing automobile manufacturers New Stage.docVIP

 PAGE \* MERGEFORMAT 19 Event marketing automobile manufacturers New Stage In China, the motor sport is relatively new. Despite a gradual warming trend, it is the degree of concern in the country can not be compared with other countries is still far. In fact, this campaign has been able to flourish in the world-wide with the inevitable truth is: the auto race is not only highly ornamental, full of passion and challenges, more importantly, its huge commercial value, especially for the automotive It is the vehicle for the manufacturers to show a very good way to brand, is a three-dimensional high-performance marketing. In the current explosive growth of China’s auto consumption, as well as the homogenization of competition among manufacturers of the period, the use of race to establish a vehicle to promote the brand image for the win domestic consumers is a very good way, manufacturers should be fully exploited. Automobile brand marketing of new arena The world has a number of events to enhance the brand through its own car brand. Audi is a rally race at Le Mans with the creation of the myth of the well establish brand image: the first time since the 1999 Le Mans 24-Hour Rally To date, Audi has made amazing car impressive record, in 2000 ~ 2002 sweep three-time winner. Audi has a well-known slogan: ‘Technology Leadership’ outstanding performance on the pitch is the best way to realize. With Audi’s outstanding performance in the arena, its market share is climbing, as with the Mercedes-Benz, BMW, three car brands in Germany par. And, like Audi, Mitsubishi Rally Cross Country rely on the outstanding performance also won the favor of many consumers: in the Paris - Dakar Rally Cross Country, Mitsubishi Pajero and the Pajero Evolution in the modified car competition, made no match the good results. Since the competition since 1983, Mitsubishi team a total of eight times winning the title. Mitsubishi cars race through the fame of its superior performance enjoys