Exaggerated the company mission- from the cult of the ugly capitalists to the Iacocca.docVIP

 PAGE \* MERGEFORMAT 22 Exaggerated the company mission: from the cult of the ugly capitalists to the Iacocca In 1930, when the son of missionaries Henry Luce founded ‘wealth’ of the time, he vaguely knew that they would become a new class apologist. In order to further clarify his endorsement of the class ‘in the end what is the meaning of’ One day, he tend to get ‘Webster’s Dictionary’ search ‘bourgeois’ term explanation, he was surprised. In the dictionary, Luce read that he is being so described -- ‘How can this be? I despair, like a wounded child in front of scholars Side washed out. ‘Luce in a speech so irate yelling Road. As the facts seem to create ‘entrepreneurs - America’s new heroes’ of the book Daiwei Xi Silver said,’ until the 20th century, 40 years, the history of the economics research shows that not a single economist, has been The role of the entrepreneur as be able to form a lead to economic prosperity or recession, the creator of products and services. ‘ However, also the time from the beginning, ‘T Model wheels crushed the nobles were fragile dignity’, entrepreneurs in their dismay of the accumulation of wealth, life-changing speed and the ability to become the most talked about society as a whole a strong class, they began to be coated with layers of a ‘national hero’ in金身 . The philosopher AN Whitehead at Harvard Business School, tried to argue in a speech: ‘the great social entrepreneurs of their own functional assessment of high society. ‘And Luce published in 1954, the’ merchant of quality ‘one language, expressing a strong sense of mission is seen as a declaration of wealth class. Luce wrote: ‘businessmen must be regarded as the greatest professional traders ... ... value for money should be respected social service. ‘ ‘Business must be what they want this community, this system has a clear self-confidence, and they must stand up and fight to uphold these self-confident. ‘ Improvement of public expectations of entrepreneurs, bu