Excellent victory by quitting - to talk about building a core competitive advantage.docVIP

 PAGE \* MERGEFORMAT 8 Excellent victory by quitting - to talk about building a core competitive advantage First, the Chinese enterprise competition strategy review: Chinese enterprises from the state canceled the plan the total supply system reform prescribing, along with a variety of economic recovery in the national implementation of the policy, the continuous improvement of people’s living standard has been pent-up demand for the means of production and the means of subsistence, such as the huge flash floods Like coming fast and furious! At this point China has a large number of enterprises (including private) the right moment, many products in short supply, so at this time almost no marketing of the enterprise business tasks can be completed. The late 80s, a large number of state-owned enterprises and the emergence of private enterprise, the Chinese market, the supply of various products on the strength of an unprecedented strong pent-up demand as people are continuously met, there has been insufficient domestic demand conditions, many companies have emerged in the products inventory status, the organizational structure of enterprises has occurred within the supply and marketing section, with full-time sales staff, study their behavior is nothing but marketing behavior. The early 90s, due to a variety of fast moving consumer goods (such as food, beverage, health care products), daily chemicals, home appliances and other industries to join the foreign category resulted in a variety of means of subsistence and the variety of its rich, there has been a preliminary competition in the state, due to foreign investment Enterprise’s advanced management experience encouragement, particularly in a health care products, daily chemicals, food and beverage industry, enterprises began to introduce in order to 4PS-based enterprise marketing strategy, there were only small part of the domestic enterprises to adopt. Around 95 years, with the intensified competition am