Experiential Marketing- selling products or selling experience.docVIP

 PAGE \* MERGEFORMAT 12 Experiential Marketing: selling products or selling experience Editor’s note: In 2001, the U.S. futurist Alvin Toffler to CCTV ‘dialogue’ programs on-site. Who had predicted a ‘third wave’ come to you again, Toffler predicted that: The next step is moving towards the service economy experience economy, people will create more and more with the experience of the relevant economic activity, businesses will rely on to provide experience services to win. Four years later, this prediction is becoming reality, experiential marketing is becoming a magic weapon for a number of businesses competing mall. In this month’s corporate culture salon, we have invited a high degree of brand marketing advisory body Zhou Tao, General Manager for our detailed interpretation of experiential marketing concepts. Moderator: Chinese Cultural Daily News reporter Su-Er Guo Invited guests: a high degree of Zhou Tao, general manager of brand marketing advisory body Moderator: Zhou Hello, the most recent years, China’s rise, a new marketing approach - experiential marketing, this marketing is becoming a competing mall merchants have a magic weapon. But there are still many people do not know what is experiential marketing? It was felt that experiential marketing is a simple feeling of products and services, this view correct? Zhou: From the definition, experiential marketing is that from a consumer’s senses, emotions, thinking, action, five aspects related to re-define, design marketing idea. There is such a story: a pair of couples who just arrived to Piazza San Marco in Venice, a coffee shop. Here, the two men while in Venice the morning of fresh air in a steam pressure to drink coffee while immersed in the ancient city of the most spectacular scenery and bustle of. When they checkout, they found 15 dollars a cup of coffee, but in general the small restaurants, street cafes to drink coffee, only 0.5 U.S. dollars, but this couple was happy to think that the ab