Experience fetters.docVIP

 PAGE \* MERGEFORMAT 15 Experience fetters Few people would admit that there is no market awareness, but often lost in the market compete, not beat your opponent, but you do not know how to climb over the mountain experience. 1, the market reaction to poor Develop over the years some of the work due to the established formula, making decision-makers on the market, many companies lack the necessary understanding of the changes, so that when firms compete in the market getting worse or even go bankrupt, they actually still do not know why. Their market behavior is mainly manifested in the following areas: (A) weak sense of competition, the lack of the necessary market research, response and poor response to The so-called weak sense of competition, is not our primary business, but because our business decision-makers. 1997 Mainland enterprises to do I’ll give a marketing program, the enterprise is a state-owned small businesses, we often say is also a problem for the enterprise, to the formation of many members of the family unit is a superior, after years of development has begun to take shape. Entering the market economy, enterprises can not adapt to the quality of personnel changes in the market, business results got worse. In this case, companies like a revolving door for several crop of leaders, not only failed to improve, even at a loss. Distress when a new leadership took office, this is a place to return from the army, and there is little experience in market leadership, but they are relying on the leadership had consulted widely with wholehearted enthusiasm, take seriously each market problems. At that time, staff throughout the enterprise brutal market competition and the market response is very cold, and many people even think that the leadership of a little fuss, but he calmly, in order to compensate for gaps in the marketing business, hired a consultant to its for marketing consulting, professional company with the power of a scientific, reason