Exploration of effective marketing management company.docVIP

 PAGE \* MERGEFORMAT 9 Exploration of effective marketing management company National Xuehan Gang, China’s most enterprises to understand the truth, “management efficiency.” But look at Chinese companies, no matter how advanced and backward no matter how much he can really handle the marketing and management of enterprises really very little! The highest level of marketing management in the end what is it? “Yellow cat, black cat, is a good cat as long as catching mice,” Deng Xiaoping’s famous phrase, Sichuan, in the reform and opening up has been widely circulated, of course, has become the target enterprise search. To do the training for many companies in the process of often heard saying, director of marketing their case, “no matter how you sell, as long as they sold the herd, I want turnover.” this “results-oriented” marketing management, although not very scientific, but It pointed out that the first state of marketing management: the purpose of marketing management is the result. “I must have made, true to its word line, and action must be”, of course, what kind of processes is what results. “Say the say that it comes in to do, do want to see”, which is the essence of ISO9000 quality assurance system, these three words can also be effectively used for marketing management, and should become the essence of marketing management. Let the process of marketing management scientific, institutionalized and standardized, should be the second state of marketing management, marketing The key management process. “Genius and the idiots are in the line between” many companies have been too much emphasis on operational staff culture, experience, understanding, responsiveness and other criteria for evaluating the quality personnel. But good corporate focus is precisely the marketing team overall ability rather than “sales champion,” because they know how to “make the ordinary extraordinary sales performance.” This should be the third state of marketing managemen