Export-oriented enterprises in transition where the shortcomings of the domestic market-.docVIP

 PAGE \* MERGEFORMAT 5 Export-oriented enterprises in transition where the shortcomings of the domestic market? China After Deng gotta design, reform and opening up, because a lot of cheap costs and labor, resulting in products integrated value is low, coastal areas on behalf of the extraordinarily rapid development of processing enterprises. After nearly 20 years later, there have been hundreds of millions of years, and even export processing enterprises listed on the behalf of many. However, as domestic labor, resources, policies and other rising costs and currency appreciation of the international trade in anti-dumping and other macro issues (around the world The financial crisis led to a substantial decline in export credits. on behalf of the processing enterprises is very sad day, when they began to focus on the total population of the world’s population one-sixth of China’s domestic market ! the author in recent years, most of the electrical contacts industry specializing in domestic sales from the export business, all are more than a billion in exports in, with more abundant capital, they specialize in domestic brand success? No! Even in a blind in the domestic competition, loss of status. Correcting their reasons, in my personal experience of the past few years to be analyzed. 1. Brand positioning. All the processing work of these vendors that their quality must be better than good quality domestic enterprises, only a hundred times, which is an advantage. So there is no reference price in the context of similar products, high price, high profile, high to locate the three high-quality brand, positioning the market. resulting in a new brand, possibly a little in terms of quality superior to other similar brands, but in the country has not been recognized and accepted. In our own brand ambiguous situation, to be a whole positioning, “smart small kitchen appliances,” “healthy life small household electrical appliances,” “good life home appliances,” a