Experiential Marketing of Hotel.docVIP

 PAGE \* MERGEFORMAT 19 Experiential Marketing of Hotel Abstract: The experience marketing to better meet the spiritual needs of consumers, with the hotel industry in China and gradually mature stage of development to the industry, the hotel should be an experience to provide consumers with a variety of consumer sites. Only to provide consumers with a unique consumer products experience, and use products to create experience, the use of the service delivery experience, the use of the environment to show experience to lead the use of advertising experience, use the Internet to disseminate experience, rally experience using the brand in order to distinguish it from other hotels and gain a competitive edge, get rid of low-cost competition vicious cycle, so that the hotel companies to maintain healthy and sustainable development. Keywords: Hotel; Hotel Marketing; Experiential Marketing With the hotel industry in China and gradually to the development of industry maturity, increased competition, many hotels will enter into a cycle of low-cost competition. How to get rid of low-price competition, to ensure the continued growth of the value of the hotel business has become the focus of the industry. Many hotels recognize that the hotel should not be simply a provider of catering and room, but should become a consumer experience in the planning and consumption sites provide a variety of experiences. Only for customers to create a unique shopping experience, providing a unique consumer experience product to distinguish it from other hotels and access to markets, develop their own loyal customer base.  First, the experiential marketing: a new marketing concept With the experience economy era, consumers have risen to meet the pursuit of emotional stage, they buy a product to meet the emotional needs, or the pursuit of commodities and the ideal self-concept of the match. So the concept of experiential marketing came into being [1]. experiential market